Three Reasons Your Ebook Won’t Sell
Over the next few weeks I’m going to be talking about writing and selling ebooks online.
First of all, I’m launching a new guide, Ebook Blueprint, so I’m excited about that. Secondly, I’ve been getting a ton of questions about the self-publishing process every since I started offering the 6 step ebook process map on my site.
My goal is to not only answer those questions, but also give you enough information to show you that this is doable. I believe the biggest roadblock when doing business online is our mindset, not technology. Sure things might get complicated from a technical standpoint, but it’s the story we tell ourselves that scares us into inaction.
It’s time to act. So if you’ve been wanting to write and sell and ebook online, then I’m here to help – starting with 3 reasons your ebook won’t sell.
Ever heard that saying, “Don’t judge a book by its cover?” Well, it doesn’t apply to ebooks. People will judge your book by how it looks on the outside. That means you should take the time to find a good designer to design an ebook cover.
Make sure it looks professional and clean. Prices for ecovers can range from $5 to $250.
Another aspect of design people often overlook is the formatting of the book itself. Now you might be wondering, wouldn’t people have to buy the book first before seeing the formatting inside? Yea, this is true but there are also refunds to avoid, remember?
Also, you might want to offer a free chapter or two to potential customers to show them what they’ll get inside once they buy. Successful ebook authors do it all the time; give it a shot.
Then there’s graphics and visual content. Depending on what your ebook topicis, you’ll probably be using images or graphs to help get your point across. This visual content can make or break your ebook.
Using blurry or distorted pictures may upset some customers and cause them to ask for a refund. I recommend using PowerPoint to format and add images to your pages. It’s what I use and makes the process a lot simpler.
Another reason your book might not sell is irrelevant content. Choosing a topic for your book is one of the most important steps in the publishing process because if you create and start selling something people don’t want, you won’t be making any sales.
Make sure to pick a topic that is not only relevant, but also something you know enough about to write at least 15,000 to 30,000 words. Yes, it’s a lot, but you can break the writing up by chapters and sub chapters to make the writing process less daunting.
Don’t rush the launch. Editing and proofreading your ebook will go a long way. I’m actually in the process of looking for someone to proofread and edit the 92+ pages I’ve written so far. You can also read the book aloud to try to catch your spelling or grammatical errors, but it’s always smart to have someone else take a look at it with fresh eyes.
Remember, word of mouth will sell more ebooks. [tweetable]It’s not about how many sales you make, it’s about how many sales you keep [/tweetable]and keep on making long after the launch is over. Even though the design and content will be evaluated by the customer after the sale is made, you won’t keep many if you don’t take the time to create something worthwhile.
If you do it right the first time, you’ll create an asset that will pay you over and over without any additional work.
Lastly, you need to promote your book. Yes, great ebooks do spread through word of mouth, but you won’t get the initial sales to get it started if you don’t market it correctly. I recommend creating a pre-launch process.
Write a few blog posts that relate to your book to gauge your audience’s interest on the topic. This pre-launch process will create buzz and build up anticipation for your launch.
Another important aspect of marketing any digital product is learning how to effectively communicate value to the right customer. Effective selling is all about how good you are at letting your audience know what they’re getting and how it will help them get closer to their goals. This is where sales pages come in; they communicate the problem and the solution, which in this case is your book.
Notice I wrote the “right customer.” The person buying your book won’t be just anyone. They’ll have a certain problem that needs to be solved and your job is to find out what that is. You can’t sell steak to a vegetarian. If the product doesn’t fit, he/she won’t buy. You need to know what the problem is better than the customer herself. Once you figure that out, marketing it will be a breeze.
Now, there’s a lot that goes into launching a product online, which I’ll briefly cover in the coming weeks. Be on the lookout for that, along with some other juicy posts. For now, be sure to join the notification email here. I’ll be in touch…